To understand the President of the United States today, one has to look back: to a childhood spent in Queens, under the looming shadow of a hard, unyielding property-developer father; to an adolescence shaped by military discipline and an obsession with winning; to his first steps in the world of real estate, when a young Donald Trump decided to shift the centre of his business dealings to the heart of Manhattan.
There he learned that the value of a building lies not only in concrete and steel, but in the story that surrounds it — and that more than bricks, there is one thing that truly matters: communication. Knowing how to sell oneself, occupying media space, turning every move into a spectacle.
This episode of Riottoso retraces the birth of the “Trump brand”, when the man comes before the businessman and image becomes power. Because long before the White House, Donald Trump had already understood how to capture the world’s attention.
Ascolta “The Sorrows of Young Trump” su Spreaker.
